About Us

So What…? - two words that embody a daring defiance of conventional fashion norms. A brainchild of Indeep and Raminder Bindra, So What…? stands as a conversation starter, a statement, an invitation reclaiming the true meaning of fashion, "self-expression no matter your shape and size". Conceived in November 2007, our focus has always been clear: to create clothes that fit every body type perfectly, celebrating each unique silhouette.

We've been reimagining fashion for over a decade from our offline stores in Pune, Nagpur, and Kolhapur. Here, clothing isn't about labels or numbers but fit, comfort, and empowerment.

Our Collections

Our line-up isn't just about sustainable choices but fashion-forward ones, too. We curate collections that echo individuality, understanding the essence of fit, comfort, and the latest trends. Countless happy customers have found their fashion moments with us through stylish pieces crafted to fit the wearer and not the other way around!

We offer a diverse range for individuals across the sizing spectrum. With a focused perspective on size-inclusive fashion, we ensure that curves and bigger frames step out with confidence and style. Balancing innovation with value, we have outfits for any occasion under the sun.

The Road Ahead

The journey's just ramping up. We're setting sights on new locations and gearing up for our presence of offline stores to make size-inclusive fashion accessible to diverse corners across India. Join us as we take our next stylish strides!

Values

Contribution: Actively taking part in social activities to uplift society.
Commitment: Planning and working with dedication to benefit all stakeholders.
Hope: Setting higher goals and continuously pushing forward.
Humility: Being open and accessible to reach as a brand for everyone involved.

Mission

To be an organization fondly remembered in the global marketplace

Quality Philosophy: